Videos are one of the most effective ways to get users excited about your apps. Use videos to showcase your apps on your Google Play Product Details pages. Be sure to build a YouTube page to host new videos so users can see new features or content that will get them excited to return to your apps.

Videos let you do more than tell users about your apps — you can show them. One of the most viewed content types is how-to videos. Help users progress to the next level with YouTube game play videos in Google Play, on your YouTube channel, and on your website.